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Platform: Get Noticed in a Noisy World, by Michael Hyatt
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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.
Product details
Hardcover: 288 pages
Publisher: HarperCollins Leadership; First Edition edition (May 21, 2012)
Language: English
ISBN-10: 159555503X
ISBN-13: 978-1595555038
Product Dimensions:
5.9 x 0.9 x 8.6 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
668 customer reviews
Amazon Best Sellers Rank:
#20,985 in Books (See Top 100 in Books)
While I've been a fan and follower of Michael Hyatt's blog for a long time, I did not receive a free copy of Platform. I confess, as much as I like his blog, I wasn't going to buy the book for two reasons:1. Prior to the launch of Platform, he mentioned much of the content was reworked material from old blog posts (which I assumed I had read previously).2. Since I teach others how to start their own blog, I am already up to my eyeballs in information of this sort.Therefore, I thought I would hold off and wait until I could get a copy at the library.Incidentally, I bought the book the day it launched, swayed by all the 5-star reviews, enticed by the freebies he offered during launch week and intrigued by his launch process, which I wanted to watch first-hand (you just never know when that information will come in handy).I have read the book in full.Here are some of my thoughts, in no particular order:-- Overall, his tone is very encouraging and inspiring. I've read other how-to books in which the author seems arrogant and condescending, leaving me feeling discouraged and inept by the end. That was not the case here. By the end, I was rearin' to go!-- He makes a strong case for learning the ins and outs of social media as a way to grow your business, even if you don't have a lot of computer background, or if you feel technically challenged. I am also self taught so I wholeheartedly agree. As he says, the best way to learn, is to dive in and go for it.-- He talks about the importance of having a blog (or website) which acts as your home base online. I wholeheartedly agree with this point as well. However, like so many others, he doesn't go into great detail about exactly *how* to start a blog other than to offer tips such as "I recommend a WordPress.org blog." On the other hand, he goes into great detail about starting a Twitter account and he devotes several chapters to using Twitter effectively (see below).-- When looking at his numbers, it's worthwhile to note, even though Hyatt started his blogging and social media journey like many of us (with little background knowledge), he has had significant advantages which I think have helped his online presence grow so well. He is graced with connections to well-known and very influential people (great for interviews, endorsements, etc). It also doesn't hurt to be the Chairman (formerly the CEO) of one of the largest publishing companies in the U.S. To be sure, this is well deserved, and his experience is vast. Clearly, he has worked very hard for many years to build a huge network of excellent contacts. He definitely makes no guarantees if you use his tips, you will reproduce his results, but I do think it is helpful to look at those results with his background in mind. I appreciated seeing his hard numbers (great transparency), but even though my numbers don't come close to his (and I've been at this for years too), I need to look for upward trends, not specific numerical benchmarks, which would indicate growth.-- It is true, much of the book content is reworked posts you can find for free on his blog. I found myself thinking many times, "Oh yeah, I remember reading this..." If you're not already familiar with his blog and don't feel like poking around there to see what he has written in the past, it's probably worth having all the info packaged nicely.-- He offers a lot of tips for Twitter but doesn't talk about Facebook, Google+ or any other social media platform (except to mention he's not a huge fan of Facebook). Clearly this is because he has had the most success on Twitter, which is understandable. But to those reading, it's important to know who your audience is before assuming Twitter is the place to be. His target audience might be on Twitter, but if your target audience hangs out on Facebook or Pinterest more than Twitter, you should be on Facebook and Pinterest, not Twitter.-- True to Michael Hyatt style, the book is packed with helpful, actionable tips that will help anyone who wants to become active and effective in social media.Beginners may get overwhelmed. There is certainly a lot of excellent information, but if you try to take it all in at once, you'll want to run for the hills! Tackle it in small chunks and implement his tips as you have the time. Think of it as a marathon, not a sprint. It really does take a long time to get established and start seeing results.I can't remember if he said it explicitly in the book, but I would also add, ideally you will dive into social media *before* you have something specific to say or sell, not *when* you have something to say or sell. Hyatt's right, it's all about relationships these days, so the sooner you can get those relationships started, the better. Then, when you do have something to say or sell, you can tap into what you've already established.Overall, it's a great reference that I'm sure I'll be returning to again and again.
This book is so filled with stimulating promotional ideas that I marvel how anyone could do all or even most of them. Michael Hyatt must have more energy than any other ten people combined. He's blessed to have that energy, but energy, like all other good things, is a gift from God. For those of us whose gifts don't include such unrelenting speed and focus, the list of promotional tasks that we apparently must do to rise from obscurity is overwhelming. I've incorporated some of Hyatt's ideas into my own online presence, but I don't have the time or resources to do a lot of them. Thirty minutes a day posting on Twitter, in addition to everything else? Maybe not. What I'd like to read is a synopsis or synthesis of Hyatt's ideas, perhaps in order of what's most important or useful for most people. A list of five tasks is more likely to get tackled than a list of a hundred tasks. But then I guess it wouldn't be a book. Oh well. I envy Hyatt's aggressiveness and promotional success, even though I know I'm not called to that.
Through this book, Michael Hyatt single-handedly changed my views about social media.Hyatt's depth of knowledge, his practical tips, and examples that resulted in his own success make his message compelling. Yet, he never talks down to the reader. I had never heard of Michael Hyatt until I got his book. I was just looking for a way to believe that social media was worth my while, and a way to get some "science" for how to use it. Hyatt's book provides all of that, and more.For those critics who note that Hyatt lifted some of his blogs to create the book, I'd say: Right! As experience authors, we ALL snitch stuff from our stash! But the original blog is amplified, updated, polished, and organized into context for the book. I might add that I've read some parts of the book more than once; not because the content is hard to understand, but because it takes much practice to fully implement what he's suggesting.I can't remember how long ago I bought this book, but I keep going back to it. Honestly, I went from thinking that social media was just a bunch of dribble to believing that social media is the key to getting your message out there if you have anything--anything at all--to say or sell.I handle all of my books very, very gently. But I've just plain over-used this book. And, I am beginning to want one copy at home, and one at the office!
This is a good primer for anyone just getting started in building a platform online. If you're an entrepreneur, writer, or blogger, this is basic information to get you started on the right track. It's very comprehensive in that sense.Caveat: I think a portion of the information is or will be dated soon, simply because technology and social media changes so rapidly. Mr. Hyatt does especially focus on Twitter as that is his favorite social media platform. That advice wouldn't necessarily apply to everyone, though there is no one cookie cutter approach that will be ideal for every audience. If someone says that there is, I would be wary of that advice.Overall, Michael Hyatt is a wealth of information and I trust his integrity, so I think it's definitely a worthwhile read.
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